Participation in the public markets is reaching new highs and evolving. New investors may have started as stock traders but data shows they diversify into new strategies and asset types, particularly options, with increased risk tolerance.
As per a 2019 Pew Research survey, around 60% of all Americans lack investments beyond their retirement accounts. Additionally, a 2020 Gallup poll reveals an even higher percentage, with 68% of young adults aged 18 to 29 having no investments in the stock market.
A 2020 Harris Poll indicates that almost two-thirds of Americans would consider obtaining financial products through an online platform rather than a traditional provider. This figure rises to 81% among Americans aged 18 to 34.
New companies have catured the public, but their support for retail traders remains insufficient. Despite a somewhat modern aesthetic, they cling to outdated ideas. Yet, a modest 10% improvement has allowed them to resonate with the market, showcasing a desire for change. A product with the right approach, created with people in mind, holds limitless potential. A product true to its nature, refraining from ever morphing the client into the product.
Trade Cheetah offers an enhanced, completely brokerage agnostic, standalone experience for the retail market with seamless integration for brokerages like Robinhood, Charles Schwab, etc. as well as exchanges such as Ledger X, enabling options trading in cryptocurrencies.
